The USA Pavilion at Specialized Expo 2027 in Belgrade, Serbia, Announces Theme

Official Statements

• US State Department Press Releases, November 12: “Office of the Spokesman Media Note November 12, 2026 In May 2026, the United States confirmed its participation in Specialized Expo 2027 in Belgrade, Serbia. The theme of Expo 2027 is “Play for Humanity - Sports and Music for All” and asks international participants to highlight sports and music in their pavilions. As is tradition for International Expositions, each pavilion will have its own theme to celebrate its country’s unique take on the overall subject.”

• US State Department Press Releases, November 12: “The USA Pavilion is pleased to announce its theme: “Freedom to Play.” This theme celebrates the liberty that empowers Americans to compete, innovate, and strive for excellence in all arenas, but especially sports and music. Through its exhibits and programming, the USA Pavilion will highlight longstanding U.S. leadership in sports and music. It will offer six exhibits, a live performance stage, and a roadhouse-style restaurant that will give visitors a chance to experience American culture.”

• US State Department Press Releases, November 12: “Expo 2027 is a historic opportunity for the United States to continue strengthening its partnership with Serbia. Through its participation and the USA Pavilion, the United States will capitalize on Expo 2027 convening opportunities to promote U.S. culture, values, and commercial initiatives. For further information, please email expo@state.gov or contact us on our website at https://usapavilion.us/. For media inquiries, please submit here.”