Army & Air Force Exchange Service Unwraps 2026 Holiday Toy Book With Tax-Free Deals for Military Families

Official Statements

• Army & Air Force Exchange Service HQ, November 10:

  • What: The Army & Air Force Exchange Service (AAFES, the Exchange)’s Toy Book providing military families with deals on the most popular toys and games of the season.
  • Military STAR: Military STAR® cardholders shopping the Toy Book in-store or at ShopMyExchange.com can also receive a $10 Exchange gift card on select toy purchases of $50 or more made with their military STAR card.
  • Toy Book: Eligible shoppers can view the Toy Book at https://weeklyad.shopmyexchange.com/view/479079174/

  “DALLAS - It’s the most wonderful time of the year, and the Army & Air Force Exchange Service (AAFES, the Exchange) is making holiday shopping easier with the 2026 holiday Toy Book (https://flic.kr/p/2sLTLyd).

  This year, the Toy Book gives military shoppers an inside look at the season’s hottest toys and games with tax-free, military-exclusive pricing, including:

  • Barbie Signature 2026 Holiday Doll (Promotion $39.16, Regular $48.95)
  • Marvel Power-Charge Spider-Man Action Figure (Promotion $39.96, Regular $49.95)
  • Play-Doh Super Sizzlin' Kitchen Playset (Promotion $35.96, Regular $44.95)
  • Nerf Rebel Ops Doom Cannon Blaster (Promotion $35.96, Regular $44.95)
  • …and more!

  “The Exchange is committed to providing our nation’s heroes and their families with convenience year-round,” said Air Force Chief Master Sgt. Angela Holden, the Exchange’s senior enlisted advisor. “Our holiday Toy Book makes it easier to find gifts that bring big smiles to military kids while helping families make the most of their holiday budgets.”

  Shoppers can browse the Toy Book (https://weeklyad.shopmyexchange.com/view/479079174/) to view in-store deals and online-exclusive prices. Toy Book prices are valid through Nov. 25.

  Military STAR® cardholders shopping the Toy Book in-store or at ShopMyExchange.com can also receive a $10 Exchange gift card on select toy purchases of $50 or more made with their military STAR card. Some exclusions apply. For information about the card, visit https://publicaffairs-sme.com/Community/military-star/.

  Department of War and Coast Guard civilians and retirees and honorably discharged Veterans who have confirmed their eligibility to shop online may also take advantage of these deals. Veterans can visit https://aafes.media/paveterans to learn more. DoD civilians can visit https://aafes.media/cacbenefitspa.

  Facebook-friendly version: Ease into holiday shopping with deals and gift ideas for the entire family with the @ShopMyExchange’s Toy Book. Learn more: https://wp.me/p9Q7PG-3lV

  Since 1895, the Army & Air Force Exchange Service has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 60th-largest retailer in the United States. 100% of Exchange earnings support military communities. In 2025, the Exchange generated $307 million for military Quality-of-Life programs. In the last 10 years, the Exchange has returned $2.4 billion to military communities. The Exchange is a nonappropriated fund entity of the Department of War and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on X at https://x.com/shopmyexchange.

  Media Notes: For more information or to schedule an interview with an Exchange representative please contact Teonja Tatum, 214-312-6514 or tatumte@aafes.com.

  Follow the Exchange: Facebook: www.facebook.com/shopmyexchange X: https://twitter.com/shopmyexchange Instagram: @shopmyexchange”